Name: Bhagyajyothi S Kannur
Country: India

Year: 2026
Volume: Volume-16, Issue-1 (Special Issue: March 2026)
Page Number: 24-30
DOI: https://doi.org/10.5281/zenodo.19145908

ABSTRACT
Technology breakthroughs, globalization, environmental concerns, and changing customer behavior are all driving significant and swift changes in commerce as an academic study and as a practice-oriented field. In addition to influencing contemporary business operations, contemporary concerns including digital transformation, the growth of e-commerce, supply chain disruptions, ethical corporate practices, and inclusive economic policies are also changing theoretical frameworks within the field. This essay critically investigates these current problems, looks at how they have affected the development of business, and emphasizes how they have influenced scholarly discussion and real-world results. This study illustrates how new commercial phenomena drive ongoing improvements in commerce practice, legislation, and teaching by incorporating a review of recent literature.

Keywords: Commerce, digital transformation, e-commerce, supply chain management,
sustainability, ethical bus