Name: Kanchan Haresh Kedari
Country: India

Year: 2026
Volume: Volume-16, (March 2026) Special Issue: Business Collaboration in a VUCA World: Redefining Sustainable Organizational Growth
Page Number: 65-69
DOI: https://doi.org/10.5281/zenodo.20081605

The emergence of Electric Vehicles (EVs) has significantly transformed the automotive industry, particularly in developing markets like India. This paper presents a case study of Tata Motors and its Electric Vehicle (EV) ecosystem to examine the role of synergy and collaboration among Strategic Business Units (SBUs) within the Tata Group. The study focuses on how various Tata Group companies, including Tata Power, Tata Chemicals and Tata Consultancy Services, work together to create a strong EV ecosystem. It highlights how this collaboration serves as a highly effective and commendable example of inter-SBU coordination in manufacturing and supporting EV adoption. The findings indicate that synergy among SBUs enhances operational efficiency, reduces operational costs, accelerates innovation and strengthens market competitiveness. The coordinated efforts of various Tata companies enable the development of an integrated EV ecosystem covering vehicle manufacturing, charging infrastructure,