Name: Ankita Jadhav & Ajit Parab
Country: India

Year: 2026
Volume: Volume-16, (March 2026) Special Issue: Business Collaboration in a VUCA World: Redefining Sustainable Organizational Growth
Page Number: 17-23
DOI: https://doi.org/10.5281/zenodo.20080363

ABSTRACT
In the evolving digital landscape, user experience has become increasingly driven by
emotional and personalized engagement strategies. This study examines the impact of
nostalgia-driven content on user experience with specific reference to the Spotify mobile application. The research adopts a descriptive and analytical approach based on secondary data collected from academic literature, industry reports, and platform insights. The study explores how nostalgia-based features—such as personalized playlists and retrospective listening summaries—affect emotional engagement, user satisfaction, and platform loyalty.However, the study is limited by its reliance on secondary data and its focus on a single platform, which may affect the generalizability of the findings. The paper suggests that future research should incorporate primary data and comparative platform analysis to provide deeper insights. Overall, the study concludes that nostalgia marketing serves as a powerful strateg