Name: Padma T
Country: India

Year: 2026
Volume: Volume-16, Issue-1, (January-June)
Page Number: 327-333
DOI: https://doi.org/10.5281/zenodo.20068918

ABSTRACT
Today, media is acknowledged as a watchdog, a protector of public interests, and a fourth pillar of democracy. Media organizations are typically viewed as crucial to democracies, yet the effectiveness of their performance in this role is a subject of investigation. Media's influence can serve to strengthen democracy. It can serve as a tool to connect rulers and the ruled. In India, the world's largest democracy, the media's role extends beyond just providing information and entertainment. In a nation facing widespread poverty, unemployment, and underdevelopment, the media has an obligation to practice developmental journalism. It plays a role in shaping public opinion that can compel political parties to tackle the fundamental issues hindering the country's advancement.