Name: Bhagyamma
Country: India

Year: 2025
Volume: Volume-15, Issue-2, (July-December)
Page Number: 377-384
DOI: https://doi.org/10.5281/zenodo.19736390

ABSTRACT
Rural development is a multifaceted process because it necessitates ongoing adjustment and modification of established values, practices, and institutions to integrate the growing body of scientific knowledge and technologies, aiming to improve the quality of life and well-being of the population. It fundamentally revolves around change in modernization, which can only be effectively addressed through the active involvement of individuals at every stage of the decision-making process. It is generally accepted that rural development, as a program focused on people, should be seen as a transformative process initiated and maintained by the individuals or target group involved. For this to occur, individuals must be organized and capable of being active contributors to the development process. This position is well-suited for Non-Governmental Organizations (NGOs) that have arisen as effective advocates for
expressing the needs and complaints of the populace. Acknowledging that