Name: Khedekar V, Dedhia. E
Country: India

Year: 2025
Volume: Volume-15, Issue-1 (Jan-June)
Page Number: 217-223
DOI: https://doi.org/10.5281/zenodo.16020703

Khadi, the hand-spun and hand-woven fabric rooted in India’s freedom movement, has emerged in recent years as a symbol of sustainability and rural empowerment. This research delves into the sustainable development of Khadi through a dual-lens analysis of manufacturers and retailers, with the objective of identifying and comparing their perspectives on the opportunities and challenges in the evolving Khadi ecosystem. As Khadi transitions from a symbol of nationalism to a product of ethical fashion, the stakeholders involved must navigate a landscape shaped by changing consumer demands, global sustainability standards, and technological transformation. Using a structured quantitative approach, the study surveyed 90 respondents—33 manufacturers and 57 retailers—to assess their perceptions. The research applied independent sample t-tests to examine significant differences in views between these two groups and conducted Pearson correlation analysis to evaluate the relationship between perce